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portada Attitude, Identity, and Influence
Type
Physical Book
Publisher
Author
Language
English
Pages
368
Format
Paperback
Dimensions
22.9x15.2x1.9 cm
ISBN13
9781636516004

Attitude, Identity, and Influence

Bettman, James R.; Publishers, Vibrant (Author) · Vibrant Publishers · Paperback

Attitude, Identity, and Influence - Bettman, James R.; Publishers, Vibrant

New Book Imported to Taiwan
Delivery: 04 Nov - 12 Nov Shipping: 5 to 6 business days.
NT$ 3,007
NT$ 3,007

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Synopsis "Attitude, Identity, and Influence"

Attitude, Identity, and Influence by James R. Bettman offers a compelling look into how internal beliefs and social dynamics shape consumer behavior. This book explores the psychological underpinnings of attitude formation, the role of self-concept in brand choice, and how consumers navigate influence from peers, culture, and media.Bettman synthesizes research from social psychology and behavioral marketing to explain how identity-driven motives interact with cognitive processing. Topics include value alignment, attitude strength, resistance to persuasion, and the influence of group norms on purchasing behavior. The result is a rich analysis of how who we are-and who we want to be-affects what we buy.A valuable resource for researchers, marketers, and branding professionals, this book highlights strategies to connect authentically with consumers based on identity relevance and attitudinal resonance. As part of the Legend in Consumer Behavior series, Bettman's work continues to illuminate the complex forces that shape modern consumer decision-making.

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The binding of this edition is Paperback.

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