Name: battling for competitive advantage
SKU: 10772128
Price: 631.00 TWD
Availability: InStock
Author: kenneth allard
ISBN: 9780471715528

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portada battling for competitive advantage

Type

Physical Book

Publisher

wiley

Author

kenneth allard

Pages

243.00

ISBN

0471715522

ISBN13

9780471715528

Synopsis "battling for competitive advantage"

this book applies cutting-edge military strategy to success in business in ten lessons such as: business hierarchies have to change to fight networks; how to transform information into intelligence; knowledge from past successes is irrelevant -- business needs intelligence; how to be effective globally; waging pre-emptive warfare against networked competitors; achieving a balance between strategic management and individual initiative; and failure not being an option. to succeed in an environment where competitors will emerge in a second, business needs to force the other poor, dumb bastard (as patton said) to have an exit strategy. allard shows that business as usual will no longer work for companies who intend on thriving in a landscape of conflict and competition that can come from anywhere.