Name: BMW: Exploring Customer Attitudes
SKU: 58862288
Price: 1386.00 TWD
Availability: InStock
Author: Weiler, Marion
ISBN: 9781478328186

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portada BMW: Exploring Customer Attitudes

Type

Physical Book

Author

Marion Weiler

Publisher

Createspace

Language

English

Pages

114

Format

Paperback

Dimensions

22.9x15.2x0.8 cm

Weight

0.22 kg.

ISBN13

9781478328186

Synopsis "BMW: Exploring Customer Attitudes"

Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this book explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this book analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing and potential customers.

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BMW: Exploring Customer Attitudes - Weiler, Marion

Synopsis "BMW: Exploring Customer Attitudes"

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