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portada Brand Management
Type
Physical Book
Publisher
Author
Language
English
Pages
100
Format
Hardcover
Dimensions
25.4x17.8x1.1 cm
Weight
0.46 kg.
ISBN13
9781803559995
Categories

Brand Management

Pollák, Frantisek ; Markovic, Peter (Author) · Intechopen · Hardcover

Brand Management - Pollák, Frantisek ; Markovic, Peter

New Book Imported to Taiwan
Delivery: 30 Oct - 09 Nov Shipping: 14 to 15 business days.
NT$ 4,099
NT$ 4,099

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Synopsis "Brand Management"

Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and "living" the brand.

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The book is written in English.

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The binding of this edition is Hardcover.

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