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portada Building Great Customer Experiences
Type
Physical Book
Author
Publisher
Year
2002
Language
English
Pages
240
Format
Hardcover
Dimensions
24.6x15.8x1.9 cm
Weight
0.50 kg.
ISBN
0333990137
ISBN13
9780333990131
Edition No.
2002
Categories

Building Great Customer Experiences

Colin Shaw (Author) · John Ivens (Author) · Palgrave MacMillan · Hardcover

Building Great Customer Experiences - Shaw, Colin ; Ivens, John

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Synopsis "Building Great Customer Experiences "

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

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The book is written in English.

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The binding of this edition is Hardcover.

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