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portada Change Management for Marketers: Internal Transformations Made Easy
Type
Physical Book
Publisher
Author
Language
English
Pages
220
Format
Hardcover
ISBN13
9781953183682

Change Management for Marketers: Internal Transformations Made Easy

Dina L. Shapiro (Author) · Thin Leaf Press · Hardcover

Change Management for Marketers: Internal Transformations Made Easy - Dina L. Shapiro

New Book Imported to Taiwan
Delivery: 02 Oct - 12 Oct Shipping: 6 to 7 business days.
NT$ 1,007
NT$ 1,007

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Synopsis "Change Management for Marketers: Internal Transformations Made Easy"

This trailblazing book teaches marketers how to create and implement sustainable change management for marketing transformations. Shapiro shares an innovative approach with strategies, processes, tools, analogies, examples, quotes and ideas from the best-of-the-best marketers. The ideas in the book place people at the heart of a marketing transformation with topics including: Overcoming the 70% failure rate of transformationsRevealing why marketers are uniquely qualified to lead changeMitigating internal fears of changeCreating an emotional connection to engage colleaguesJourney mapping change management for internal employeesActioning change management with no additional budgetChoosing the right stakeholders for your cross-discipline teamOptimizing change management to sustain marketing transformations

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The book is written in English.

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The binding of this edition is Hardcover.

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