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portada Coca-Globalization
Type
Physical Book
Publisher
Author
Year
2016
Language
English
Pages
304
Format
Paperback
Dimensions
21.6x14 cm
ISBN13
9781349386574

Coca-Globalization

R. Foster (Author) · Springer Nature B.V. · Paperback

Coca-Globalization - R. Foster

New Book Imported to Taiwan
Delivery: 29 Sep - 12 Oct Shipping: 11 to 15 business days.
NT$ 2,086
NT$ 2,086

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Synopsis "Coca-Globalization"

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

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