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portada Communicasian
Type
Physical Book
Publisher
Author
Language
English
Pages
154
Format
Paperback
ISBN13
9781032473345
Edition No.
1

Communicasian

Oliver Stelling (Author) · Routledge · Paperback

Communicasian - Oliver Stelling

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Synopsis "Communicasian "

The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world's fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands. Facing a new operating environment, policymakers and business leaders have to act quickly. This book outlines the necessary adjustments to long-established practices and value propositions in both corporate and government communications and provides a step-by-step plan for strategy development, laid out in a two-pronged approach designed to appeal to a multicultural audience. It is an essential read for global practitioners and students in international relations and mass communications.

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The book is written in English.

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The binding of this edition is Paperback.

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