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portada Consumer Behavior
Type
Physical Book
Publisher
Year
2018
Language
English
Pages
238
Format
Hardcover
ISBN13
9781632406835
Categories

Consumer Behavior

New Book Imported to Taiwan
Delivery: 14 Oct - 22 Oct Shipping: 5 to 6 business days.
NT$ 4,871
NT$ 4,871

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Synopsis "Consumer Behavior "

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and therefore help in growing the company and developing it into a brand. Most of the topics introduced in this book cover new techniques and the applications of consumer behavior. This textbook attempts to assist those with a goal of delving into this field.

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The book is written in English.

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The binding of this edition is Hardcover.

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