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portada Consumer Behaviour
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9781529754056
Edition No.
0005

Consumer Behaviour

Zubin Sethna, Zubin Sethna (Author) · Sage Publications 2023-05-13, Los Angeles, · Paperback

Consumer Behaviour - Zubin Sethna, Zubin Sethna

New Book Imported to Taiwan
Delivery: 30 Oct - 09 Nov Shipping: 6 to 7 business days.
NT$ 2,282
NT$ 2,282

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Synopsis "Consumer Behaviour "

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour.

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The book is written in English.

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The binding of this edition is Paperback.

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