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portada Consumer Information Processing: Marketing Applications
Type
Physical Book
Publisher
Author
Language
English
Pages
322
Format
Hardcover
Dimensions
22.9x15.2x1.9 cm
ISBN13
9781636515939

Consumer Information Processing: Marketing Applications

Bettman, James R.; Publishers, Vibrant (Author) · Vibrant Publishers · Hardcover

Consumer Information Processing: Marketing Applications - Bettman, James R.; Publishers, Vibrant

New Book Imported to Taiwan
Delivery: 15 Sep - 23 Sep Shipping: 5 to 6 business days.
NT$ 3,732
NT$ 3,732

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Synopsis "Consumer Information Processing: Marketing Applications"

In Consumer Information Processing: Marketing Applications, James R. Bettman bridges the gap between cognitive science and real-world marketing challenges. This book presents actionable insights into how consumers navigate complex information environments-offering marketers practical frameworks for shaping perceptions, influencing preferences, and guiding purchase decisions.Bettman dives into consumer heuristics, brand comparisons, and the effects of information order and format. From packaging to promotions, he reveals how cognitive principles can be applied to optimize messaging, product presentation, and decision environments. This work goes beyond theory to show how information overload, attribute recall, and mental simplification impact marketing outcomes.A must-read for marketers, behavioral strategists, and UX professionals, the book equips readers with evidence-based strategies to improve customer targeting, engagement, and conversion. It is a vital addition to the Legend in Consumer Behavior series, showcasing Bettman's impact on the practice of marketing and the science behind it.

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