Name: Consumers in Context: The BPM Research Program
SKU: 56084459
Price: 3168.00 TWD
Availability: InStock
Author: Foxall, Gordon
ISBN: 9781138962958

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portada Consumers in Context: The BPM Research Program

Consumers in Context: The BPM Research Program

Type

Physical Book

Author

Gordon Foxall

Publisher

Routledge

Language

English

Pages

552

Format

Paperback

ISBN13

9781138962958

Synopsis "Consumers in Context: The BPM Research Program"

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices.Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

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Consumers in Context: The BPM Research Program - Foxall, Gordon

Synopsis "Consumers in Context: The BPM Research Program"

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