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portada Contemporary Issues in Social Media Marketing
Type
Physical Book
Publisher
Author
Language
English
Pages
380
Format
Hardcover
ISBN13
9781032535708
Edition No.
2

Contemporary Issues in Social Media Marketing

Bandyopadhyay Subir,Rishi Bikramjit (Author) · Routledge · Hardcover

Contemporary Issues in Social Media Marketing - Bandyopadhyay Subir,Rishi Bikramjit

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Synopsis "Contemporary Issues in Social Media Marketing"

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area. This second edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including: The growth in user-generated content. The growing influence of AI in content creation, including virtual influencers. The development and utilization of social media analytics. The use of social media as the primary search engine. The relationship between social media and the customer experience of the brand. Highly regarded for its breadth of topics, range of perspectives and research-based approach, this text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Contemporary Issues in Marketing and Strategic Marketing. It will also be valuable reading for academics in the field and reflective practitioners.

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