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portada Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness
Type
Physical Book
Author
Publisher
Language
English
Pages
280
Format
Paperback
Dimensions
21x14.8x1.7 cm
Weight
0.37 kg.
ISBN13
9783030770853
Categories

Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness

Rajagopal (Author) · Palgrave MacMillan · Paperback

Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness - Rajagopal

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Synopsis "Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness"

This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.

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