Name: Cybermarketing
SKU: 56088355
Price: 9675.00 TWD
Availability: InStock
Author: Bickerton, Pauline
ISBN: 9781138441064

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Type

Physical Book

Author

Pauline Bickerton

Publisher

Routledge

Language

English

Pages

372

Format

Hardcover

ISBN13

9781138441064

Edition No.

0002

Synopsis "Cybermarketing"

Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: Increasing the up to date case material Having a live Internet site to support the book Adding a collection of key URLs for market research purposes Adding a new section on marketing information systems More coverage on electronic direct and 1 to 1 marketing Covering intranets for Marcomms in more depth Building on 'Justifying the Business Case' Updated and expanded information on pricing and branding.This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

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Cybermarketing - Bickerton, Pauline

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