Name: Essentials of Pricing Analytics. Tools and Implementation with Excel
SKU: 64803300
Price: 5033.00 TWD
Availability: InStock
Author: Erik Haugom;Per Kristian Alnes
ISBN: 9781032989815

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Essentials of Pricing Analytics. Tools and Implementation with Excel

Type

Physical Book

Publisher

Routledge

Author

Erik Haugom;Per Kristian Alnes

Collection

Mastering Business Analytics

Year

2026

Pages

310

Format

Hardcover

Dimensions

24.6x17.4 cm

ISBN13

9781032989815

Essentials of Pricing Analytics. Tools and Implementation with Excel

Erik Haugom;Per Kristian Alnes (Author) · Routledge · Hardcover

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Synopsis "Essentials of Pricing Analytics. Tools and Implementation with Excel"

This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.