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portada Gamification Marketing for Dummies
Type
Physical Book
Author
Publisher
Year
2020
Language
English
Pages
384
Format
Paperback
Dimensions
23.1x18.5x2 cm
Weight
0.41 kg.
ISBN13
9781119663973
Edition No.
1
Categories

Gamification Marketing for Dummies

Zarrar Chishti (Author) · For Dummies · Paperback

Gamification Marketing for Dummies - Chishti, Zarrar

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Synopsis "Gamification Marketing for Dummies "

Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That's why gamification is so successful--customers will jump at the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing results Learn how to choose or commission the right games for your market Plan and execute a successful gamification strategy Learn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

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