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portada Homo Consumericus
Type
Physical Book
Publisher
Language
English
Format
Paperback
ISBN13
9786130774677

Homo Consumericus

New Book Imported to Taiwan
Delivery: 20 Oct - 28 Oct Shipping: 14 to 15 business days.
NT$ 4,847
NT$ 4,847

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Synopsis "Homo Consumericus"

Homo consumericus (mock Latin for consumerist person) is a neologism used in the social sciences, specially by Gad Saad in his book The Evolutionary Bases of Consumption. and Gilles Lipovetsky's Le Bonheur Paradoxale. According to these and other scholars the phenomenon of mass consumption could be compared to certain traits of human psychology described by evolutionary scientists pointing out similitudes between Darwinian principles and consumer behaviour. Lipovetsky has noted that modern times have brought about the rise of a third type of Homo comsumericus who is improvisible and always unsatisfied.

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The book is written in English.

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The binding of this edition is Paperback.

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