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portada kellogg on strategy,concepts, tools, and frameworks for practitioners
kellogg on strategy,concepts, tools, and frameworks for practitionerskellogg on strategy,concepts, tools, and frameworks for practitioners
Type
Physical Book
Author
Publisher
Language
English
Pages
234
Format
Hardcover
Dimensions
23.9x16.1x2.3 cm
Weight
0.42 kg.
ISBN
0471478555
ISBN13
9780471478553
Categories

kellogg on strategy,concepts, tools, and frameworks for practitioners

David Dranove (Author) · Sonia Marciano (Author) · Wiley · Hardcover

kellogg on strategy,concepts, tools, and frameworks for practitioners - Dranove, David ; Marciano, Sonia

New Book Imported to Taiwan
Delivery: 05 Oct - 13 Oct Shipping: 6 to 7 business days.
NT$ 775
NT$ 775

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Synopsis "kellogg on strategy,concepts, tools, and frameworks for practitioners"

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: * Measuring your firm's competitive advantage * Analyzing opportunities and threats in your industry * Responding to a competitor's strategy and pricing * Coping with entry into new markets * Positioning your firm against the competition * Developing a sustainable, long-term competitive advantage * And much more

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The book is written in English.

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The binding of this edition is Hardcover.

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