Name: Managing Strategy
SKU: 1408913
Price: 867.00 TWD
Availability: InStock
Author: David Asch

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Type

Physical Book

Publisher

Palgrave

Author

David Asch

Topic

comercio,marketing,banca

Year

1995

Language

English

Pages

192

Format

Paperback

ISBN

0333608887

ISBN13

9780333608883

Edition No.

1996

Synopsis "Managing Strategy "

This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.

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Managing Strategy - David Asch

Synopsis "Managing Strategy "

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