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portada Market Research: The Process, Data, and Methods Using Stata
Type
Physical Book
Author
Publisher
Language
English
Pages
416
Format
Hardcover
Dimensions
23.6x16.5x2.3 cm
Weight
0.86 kg.
ISBN13
9789811052170
Categories

Market Research: The Process, Data, and Methods Using Stata

Marko Sarstedt (Author) · Erik Mooi (Author) · Irma Mooi-Reci (Author) · Springer · Hardcover

Market Research: The Process, Data, and Methods Using Stata - Mooi, Erik ; Sarstedt, Marko ; Mooi-Reci, Irma

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Synopsis "Market Research: The Process, Data, and Methods Using Stata"

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

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