Name: Marketing
SKU: 68794381
Price: 3794.00 TWD
Availability: InStock
Author: Paul Baines;Paolo Antonetti;Sara Rosengren;Sophie Whitehouse
ISBN: 9780197939925

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Type

Physical Book

Publisher

OUP Oxford

Author

Paul Baines;Paolo Antonetti;Sara Rosengren;Sophie Whitehouse

Year

2026

Language

English

Pages

622

Format

Paperback

Dimensions

24.6x18.9 cm

ISBN13

9780197939925

Marketing

Paul Baines;Paolo Antonetti;Sara Rosengren;Sophie Whitehouse (Author) · OUP Oxford · Paperback

New Book Imported to Taiwan

Delivery: 04 Dec - 17 Dec

NT$ 3,794

NT$ 3,794

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Synopsis "Marketing"

Blending expert insights with real-world trends, Marketing gives students the skills to understand, adapt, and succeed in today's fast-changing marketing environment.

Blending expert insights with real-world trends, 'Marketing' gives students the skills to understand, adapt, and succeed in today's fast-changing marketing environment. Marketing theory is brought to life through a range of contemporary examples, market insights and practitioner insights, featuring companies and well-known industry names such as Roche (South Africa), Google (US), KN Logistics (France), and Fjällräven (Sweden), and covering key trends and discourse relating to AI, social media and digital influences in marketing.

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Marketing - Paul Baines;Paolo Antonetti;Sara Rosengren;Sophie Whitehouse

Synopsis "Marketing"

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