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portada Mass Communication Research Methods
Type
Physical Book
Publisher
Author
Language
English
Pages
360
Format
Paperback
ISBN13
9780333617106
Edition No.
1998th

Mass Communication Research Methods

Simon Cottle (Author) · Red Globe Press · Paperback

Mass Communication Research Methods - Simon Cottle

New Book Imported to Taiwan
Delivery: 04 Sep - 14 Sep Shipping: 4 to 5 business days.
NT$ 2,159
NT$ 2,159

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Synopsis "Mass Communication Research Methods"

Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.

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The binding of this edition is Paperback.

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