Name: maximizing consumer value through channel integration
Price: 2626.00 TWD
Availability: InStock
Author: elena bernard
ISBN: 9783836438506

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portada maximizing consumer value through channel integration

maximizing consumer value through channel integration

Type

Physical Book

Publisher

vdm verlag dr. mueller e.k.

Author

elena bernard

Pages

172

ISBN

383643850X

ISBN13

9783836438506

Synopsis "maximizing consumer value through channel integration"

multi-channel retailers have been adopting different multi-channel formats that range from complete channel separation (e.g., victorias secret) to close integration (e.g., bed, bath and beyond). the purpose of this research is to determine which mult ...