Name: Media Argumentation
Price: 2160.00 TWD
Availability: InStock
Author: Walton, Douglas
ISBN: 9780521700306

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Type

Physical Book

Author

Douglas Walton

Publisher

Cambridge University Press

Year

2007

Language

English

Pages

386

Format

Paperback

Dimensions

21.4 x 14.9 x 1.8 cm

Weight

0.53 kg.

ISBN

0521700302

ISBN13

9780521700306

Synopsis "Media Argumentation "

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments.

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Media Argumentation - Walton, Douglas

Synopsis "Media Argumentation "

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