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portada Minimalistic Consumer Behavior: Motivation, Consumption and Practical Implications
Type
Physical Book
Publisher
Author
Language
English
Format
Hardcover
ISBN13
9783032227577

Minimalistic Consumer Behavior: Motivation, Consumption and Practical Implications

Steffen, Adrienne; Doppler, Susanne (Author) · Springer · Hardcover

Minimalistic Consumer Behavior: Motivation, Consumption and Practical Implications - Steffen, Adrienne; Doppler, Susanne

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Synopsis "Minimalistic Consumer Behavior: Motivation, Consumption and Practical Implications"

In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a minimalistic lifestyle. This book combines research, personal insights, and real-world examples to explore the motivations behind minimalist choices and their impact on individuals, communities, and the environment. It examines how consumer behavior is influenced by cultural, economic, and psychological factors, and how adopting minimalist principles can foster well-being and sustainability. The authors also address voluntary simplicity, sustainable marketing, and discuss the implications of minimalistic consumer behavior for achieving SDG 12, Responsible Consumption and Production. In addition to a theoretical examination for scholars, researchers, and academics, this book provides guidelines for marketing practitioners seeking to engage ethically with increasingly conscious consumers and to design value propositions consistent with minimalist and sustainable principles.

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The binding of this edition is Hardcover.

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