Name: Modern Propaganda
Price: 823.00 TWD
Availability: InStock
Author: Del Hagen, J. M.
ISBN: 9780998315607

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Type

Physical Book

Author

J. M. Del Hagen

Publisher

Techistry Inc

Language

English

Pages

142

Format

Paperback

Dimensions

22.9 x 15.2 x 0.8 cm

Weight

0.20 kg.

ISBN13

9780998315607

Synopsis "Modern Propaganda"

Modern Propaganda is a book that dives into the art of influencing society, individuals, and news media through digital communication. It also includes the interpretation and manipulation of data analytics and data patterns to influence news stories, behavior, combined with traditional digital marketing techniques. From leveraging social media, to creating fake outrage, to internet based media manipulation techniques that can steer the outcome of an election, Modern Propaganda covers the industry's most effective and influential practices. These can be used by ad agencies and data driven marketers intent on influencing the competitive landscape, or by individuals who simply wish to understand how Modern Propaganda operates and affects them personally in The Digital Age of the Internet.

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Modern Propaganda - Del Hagen, J. M.

Synopsis "Modern Propaganda"

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