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portada Overchoice
Type
Physical Book
Publisher
Language
English
Format
Paperback
Dimensions
22 x 0 cm
ISBN13
9786130981662

Overchoice

New Book Imported to Taiwan
Delivery: 16 Oct - 26 Oct Shipping: 14 to 15 business days.
NT$ 4,847
NT$ 4,847

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Synopsis "Overchoice"

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Overchoice, also referred to as "choice overload", is a term descibing a problem facing consumers in the postindustrial society: too many choices.Overchoice is the result of technological progress. Since the beginning of Industrial Revolution, each year, more and more products are being offered. Consumers have more disposable income to spend, and producers can more easily and cheaply introduce product variations. Offering more choices by itself seems like a positive development; in fact, however, it hides an underlying problem: faced with too many choices, consumers have trouble making optimal satisfying choices, and thus as a result can be indecisive, unhappy, and even refrain from making the choice (purchase) at all. Toffler noted that as the choice turns to overchoice, "freedom of more choices" ironically becomes the opposite the "un-freedom". Often, a customer makes a decision without sufficiently researching his choices, which may often require days.

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The book is written in English.

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The binding of this edition is Paperback.

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