Name: Propaganda
SKU: 56208250
Price: 525.00 TWD
Availability: InStock
Author: Edward Bernays
ISBN: 9781998050123

Type

Physical Book

Author

Edward Bernays

Publisher

Stanfordpub.com

Language

English

Pages

142

Format

Paperback

Dimensions

22.9x15.2x0.8 cm

Weight

0.22 kg.

ISBN13

9781998050123

Synopsis "Propaganda"

"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."-Noam Chomsky"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."-Edward BernaysEdward Bernays, a significant and controversial figure in political thought and public relations, pioneered a scientific method called "engineering of consent." During World War I, he played a crucial role in the U.S. Committee on Public Information (CPI), a powerful propaganda machine that packaged and sold the war to Americans as a way to "Make the World Safe for Democracy." The CPI's strategies became the blueprint for future war marketing.Bernays later applied these techniques, influenced by Walter Lipmann and his uncle Sigmund Freud, advocating for propaganda as a tool to manipulate both democracy and corporate interests. His 1928 book, *Propaganda*, eerily predicted how propaganda could shape collective thinking across government, politics, art, science, and education. Reading it today reveals how our contemporary institutions use organized manipulation to influence the masses. In this influential work, Bernays explored the psychology behind mass manipulation, including the use of symbolic action and propaganda, which we now refer to as "branding."

Edward Bernays

(Author)

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Edward Louis Bernays (1891–1995) fue un publicista y teórico estadounidense, considerado uno de los fundadores de las relaciones públicas modernas. Sobrino de Sigmund Freud, incorporó conceptos del psicoanálisis al estudio de la opinión pública, desarrollando estrategias para influir en el comportamiento colectivo a través de los medios, los símbolos y la emoción. A lo largo del siglo XX asesoró a gobiernos, corporaciones y organizaciones civiles, contribuyendo a profesionalizar la comunicación persuasiva en contextos políticos, sociales y comerciales. Su trabajo sentó las bases de una disciplina que transformó la relación entre masas, poder y comunicación.

Entre sus obras más influyentes destaca Propaganda (1928), un ensayo clave donde expone cómo se moldean las ideas y actitudes en las sociedades democráticas modernas. Otros textos como Crystallizing Public Opinion y The Engineering of Consent profundizan en sus métodos y teorías. Su legado sigue siendo objeto de debate por su impacto ético y su enorme influencia en la publicidad, la política y la cultura contemporánea.

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