Name: relationship marketing
SKU: 4896401
Author: martin christopher,adrian payne,moira clark,helen peck
ISBN: 9780080525150

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Type

Physical Book

Publisher

elsevier science ; a butterworth-heinemann title

Author

martin christopher,adrian payne,moira clark,helen peck

Topic

sales & marketing

Year

1999

Language

English

Pages

509

ISBN13

9780080525150

relationship marketing

Martin Christopher,Adrian Payne,Moira Clark,Helen Peck (Author) · elsevier science ; a butterworth-heinemann title · Physical Book

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Synopsis "relationship marketing"

arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.alongside ` relationship marketing: bringing quality, customer service and marketing together ` and ` relationship marketing for competitive advantage: winning and keeping customers ` this new title provides readers with insights into marketing in the 21st century.major addition to relationship marketing literaturesupports the relationship marketing titles that we already publish successfully author team are amongst the uk ` s leading authorities in the sector