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portada Relationship Marketing (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
24
Format
Paperback
ISBN13
9783656527596

Relationship Marketing (in German)

Christina Hagen (Author) · Grin Verlag · Paperback

Relationship Marketing (in German) - Christina Hagen

New Book Imported to Taiwan
Delivery: 25 Sep - 05 Oct Shipping: 14 to 15 business days.
NT$ 830
NT$ 830

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Synopsis "Relationship Marketing (in German)"

Inhaltsverzeichnis Abkürzungsverzeichnis Abbildungsverzeichnis 1. Einleitung 1.1. Problemstellung und Zielsetzung 1.2. Gang der Untersuchung 2. Theoretische Fundierung des Relationship-Marketings 2.1. Begriffserklärung und Abgrenzung 2.2. Vertrauen als Grundlage des Relationship-Marketings 2.3. Kundenbeziehungszyklus 3. Aufbau des Relationship-Marketings 3.1. Identifizierung 3.2. Fördernde Ma nahmen 3.3. Segmentierung 3.4. Prozessablauf 3.5. Implementierung 4. Fazit und Ausblick Student Consulting Projekt Literaturverzeichnis Anlage I

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The book is written in German.

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The binding of this edition is Paperback.

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