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portada Response: The Complete Guide to Profitable Direct Marketing
Type
Physical Book
Publisher
Author
Year
2002
Language
English
Pages
384
Format
Hardcover
ISBN13
9780195158694
Categories

Response: The Complete Guide to Profitable Direct Marketing

Lois K. Geller (Author) · Oxford University Press · Hardcover

Response: The Complete Guide to Profitable Direct Marketing - Lois K. Geller

New Book Imported to Taiwan
Delivery: 02 Oct - 12 Oct Shipping: 5 to 6 business days.
NT$ 1,443
NT$ 1,443

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Synopsis "Response: The Complete Guide to Profitable Direct Marketing "

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program―both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogues, fulfilment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.

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The book is written in English.

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The binding of this edition is Hardcover.

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