Smart But Wrong is a timely and thought-provoking exploration of why even the smartest leaders make flawed financial and strategic decisions, and how to prevent them. In today's digital world, where AI, data, and automation dominate boardroom conversations, business decisions are often perceived as purely rational. Yet time and again, organizations falter not due to a lack of intelligence, but because of cognitive biases, leadership pressure, and overlooked psychological traps. This book brings behavioral finance to the heart of corporate strategy, offering a powerful lens into how overconfidence, groupthink, loss aversion, and the "Yes Boss" culture can derail even the most wellintended plans. Drawing on the author's two decades of experience in corporate finance and leadership, Smart But Wrong incorporates real-life case scenarios, some drawn from headline-making failures, others anonymized from direct professional experiences to illustrate how biases play out in high-stakes environments. What sets this book apart is its relevance and immediacy. It not only dissects the psychology behind financial missteps but also offers practical frameworks and bias-mitigation strategies for executives, CFOs, and decision-makers navigating today's volatile, digital-first business world. From boardroom dynamics to strategic planning and risk management, the book shows how leaders can recognize, challenge, and correct their decision-making patterns before they lead to financial disaster. Whether you're a corporate leader, investor, entrepreneur, or governance professional, Smart But Wrong will equip you with the insight and tools to bias-proof your strategies, and lead with greater clarity, integrity, and long-term foresight.
