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portada The Brand Effect
Type
Physical Book
Author
Publisher
Language
English
Pages
70
Format
Paperback
Dimensions
21x14.8x0.4 cm
Weight
0.10 kg.
ISBN13
9781312626430
Categories

The Brand Effect

Robyn Gaskins Smith (Author) · Lulu.com · Paperback

The Brand Effect - Gaskins Smith, Robyn

New Book Imported to Taiwan
Delivery: 01 Oct - 09 Oct Shipping: 6 to 7 business days.
NT$ 427
NT$ 427

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Synopsis "The Brand Effect"

For an organization of any size, its brand is one of its most critical business assets. Yet, while the word "branding" officially has entered the buzzwords category, the strategic and systematic act of branding is often overlooked. Organizations fail to make it a part of their business strategy, and therefore they are unable to take full advantage of what an effective brand can do for the success of their business. This is the "textbook" of branding. Everything you need to know to begin building a brilliant brand for your company.

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The book is written in English.

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The binding of this edition is Paperback.

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