Name: The multitasking consumer and e-commerce
Price: 1912.00 TWD
Availability: InStock
Author: Krampe, Márcia Daltoé
ISBN: 9786206860426

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The multitasking consumer and e-commerce

Type

Physical Book

Author

Márcia Daltoé Krampe

Publisher

Our Knowledge Publishing

Language

English

Pages

120

Format

Paperback

Dimensions

22.9 x 15.2 x 0.7 cm

Weight

0.19 kg.

ISBN13

9786206860426

Synopsis "The multitasking consumer and e-commerce"

This book analyses the differences in quality perception, satisfaction and multitasking behaviour of virtual consumers from generations X, Y and Z in relation to digital technologies. It shows that there are differences between the generations in terms of both perceived quality and e-commerce experiences, and that these differences are also evident in relation to digital technologies. Scales were applied to measure each of the constructs analysed, making it possible to have a reliable assessment in order to reach important conclusions in the context proposed.

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The multitasking consumer and e-commerce - Krampe, Márcia Daltoé

Synopsis "The multitasking consumer and e-commerce"

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