你好! Shipping to Taiwan with premium packaging for just NT$300 

Ship to
Taiwan
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada The Right Sensory Mix: Decoding Customers' Behavior and Preferences
Type
Physical Book
Author
Publisher
Language
English
Pages
322
Format
Paperback
Dimensions
23.4x15.6x1.9 cm
Weight
0.49 kg.
ISBN13
9783662637975
Edition No.
0002
Categories

The Right Sensory Mix: Decoding Customers' Behavior and Preferences

Diana Derval (Author) · Springer · Paperback

The Right Sensory Mix: Decoding Customers' Behavior and Preferences - Derval, Diana

Cheaper New Book Imported to Taiwan
Delivery: 13 Oct - 26 Oct Shipping: 13 to 17 business days.
NT$ 1,860
Faster New Book Imported to Taiwan
Delivery: 02 Oct - 12 Oct Shipping: 6 to 7 business days.
NT$ 2,372
NT$ 1,860

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "The Right Sensory Mix: Decoding Customers' Behavior and Preferences"

Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers' behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews