Name: Understanding the Mass Media
SKU: 2709146
Price: 1815.00 TWD
Availability: InStock
Author: N. Tucker; Nicholas Tucker
ISBN: 9780521111966

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Type

Physical Book

Publisher

Cambridge University Press

Author

N. Tucker; Nicholas Tucker

Year

2009

Language

English

Pages

212

Format

Paperback

Weight

0.62

ISBN

052111196X

ISBN13

9780521111966

Edition No.

Synopsis "Understanding the Mass Media "

The average British fourteen-year-old watches a great deal of TV. He helps to spend a quarter of a million pounds on pop records every Saturday. Like the rest of us he is beset by advertisements. As an adult he is virtually certain to read mass-circulation daily and Sunday newspapers. This is his mental world. The modern teacher wants to bring this world to the classroom but if he merely tries the Old Testament prophet stance and says its all corrupt, he will be written off a hopelessly out of touch. But if he can take a neutral position, he can get his pupils first to discuss, then to understand and finally to discriminate. Mr Tucker's book will help this process. The plan of his book if simple: he takes the mass media one by one, gives first some understanding of their organisation, characteristics, aims and methods and then gives practical suggestions for class-work on them.

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Understanding the Mass Media - N. Tucker; Nicholas Tucker

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