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portada writing copy for dummies
writing copy for dummieswriting copy for dummieswriting copy for dummieswriting copy for dummies
Type
Physical Book
Author
Publisher
Language
English
Pages
362
Format
Paperback
Dimensions
23x19.1x2.2 cm
Weight
0.66 kg.
ISBN
0764569694
ISBN13
9780764569692
Categories

writing copy for dummies

Jonathan Kranz (Author) · Wiley Publishing · Paperback

writing copy for dummies - Kranz, Jonathan

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Synopsis "writing copy for dummies"

Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter

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The book is written in English.

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The binding of this edition is Paperback.

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