Name: El Punto Clave (in Spanish)
SKU: 53945978
Price: 885.00 TWD
Availability: InStock
Rating: 5 (1 reviews)
Author: Malcolm Gladwell
ISBN: 9786287513204

Type

Physical Book

Author

Malcolm Gladwell

Publisher

Debolsillo

Collection

CLAVE

Year

2022

Language

Spanish

Pages

336

Format

Paperback

Dimensions

19x12.5 cm

ISBN

9786287513204

ISBN13

9786287513204

Edited in

Colombia

Edition No.

Synopsis "El Punto Clave (in Spanish)"

En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave. El punto clave nos presenta a personas responsables de difundir nuevas ideas y tendencias y examina la moda, los programas infantiles de televisión, la conducta de los fumadores y hasta la publicidad directa, con el fin de dilucidar el proceso del contagio de ideas.

Malcolm Gladwell

(Author)

View Author's Page

Malcolm Gladwell (Fareham, September 3, 1963) is a Canadian journalist, writer, and sociologist, son of a Jamaican psychologist and an English mathematics professor. Although born in England in 1963, at the age of six (1969) he moved with his family to Canada, where he was raised. At the University of Toronto, he graduated in History (1984) and, after being rejected by several advertising agencies, began his journalism career at a magazine in Indiana, The American Spectator. From there he moved to The Washington Post (1987-1996), where he spent nearly a decade, first in the Science section and then as head of the New York bureau for business.

By then he began reading academic research in sociology and psychology in search of ideas for reports, something that underpins much of his work and sparks many controversies in the sense that he tends to highlight the most documented exceptions to the rules of general opinion. In 1996 he started working at The New Yorker.

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Anonymous User Wednesday, August 26, 2026
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Es un libro con mensajes excelentes para todo aquel que quiera tener crecimiento personal.
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El Punto Clave (in Spanish) - Malcolm Gladwell

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