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  3. 1 Economics, finance, business and management  Business and management  Sales and marketing  Market research

Market research Books

We found 77 Books for palgrave macmillan

Transformative Marketing: Combining New Age Technologies and Human Insights

Transformative Marketing: Combining New Age Technologies and Human Insights

Philip Kotler
Palgrave MacMillan, Paperback, New

NT$ 1,278
The Superpromoter: The Power of Enthusiasm

The Superpromoter: The Power of Enthusiasm

Vogelaar, R.
Palgrave MacMillan, Paperback, New

NT$ 1,850
Hard Looks: Masculinities, Spectatorship and Contemporary Consumption

Hard Looks: Masculinities, Spectatorship and Contemporary Consumption

Sean Nixon
Palgrave Macmillan, 1996, Paperback, New

NT$ 1,850
Consumer Brand Relationships: Meaning, Measuring, Managing

Consumer Brand Relationships: Meaning, Measuring, Managing

Fetscherin, M. ; Heilmann, T.
Palgrave MacMillan, Hardcover, New

NT$ 3,336
The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction

The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction

Fornell, Claes ; Morgeson III, Forrest V. ; Hult, G. Tomas M.
Palgrave MacMillan, Paperback, New

NT$ 1,211
Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

Parment, A.
Palgrave MacMillan, Paperback, New

NT$ 1,850
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

Trappey, Randolph J. ; Woodside, A.
Palgrave MacMillan, Hardcover, New

NT$ 3,336
Competition, Cooperation, Research and Development: The Economics of Research Joint Ventures

Competition, Cooperation, Research and Development: The Economics of Research Joint Ventures

Palgrave Macmillan, 1997, Hardcover, New

NT$ 3,336
Customers at Work: New Perspectives on Interactive Service Work

Customers at Work: New Perspectives on Interactive Service Work

Dunkel, W. ; Kleemann, F.
Palgrave MacMillan, Paperback, New

NT$ 3,336
Advances in Luxury Brand Management

Advances in Luxury Brand Management

Kapferer, Jean-Noël ; Kernstock, Joachim ; Brexendorf, Tim Oliver
Palgrave MacMillan, Hardcover, New

NT$ 5,767
Global Competition and Technology: Essays in the Creation and Application of Knowledge by Multinationals

Global Competition and Technology: Essays in the Creation and Application of Knowledge by Multinationals

Robert Pearce
Palgrave Macmillan, 1997, Hardcover, New

NT$ 3,741
Counter Strategies in Global Markets

Counter Strategies in Global Markets

Ploetner, O.
Palgrave MacMillan, Paperback, New

NT$ 1,850
Competition Among Institutions

Competition Among Institutions

Gerken
Palgrave Macmillan, 1995, Hardcover, New

NT$ 4,957
Marketing Mind Prints

Marketing Mind Prints

Kitchen, P.
Palgrave MacMillan, Paperback, New

NT$ 3,336
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

L. Flores
Palgrave Macmillan, 2014, 1 edition, Paperback, New

NT$ 2,121
Consumer Behavior in Practice: Strategic Insights for the Modern Marketer

Consumer Behavior in Practice: Strategic Insights for the Modern Marketer

Chan, Eugene Y.
Palgrave MacMillan, Paperback, New

NT$ 2,526
Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

Parment, A.
Palgrave MacMillan, Hardcover, New

NT$ 1,850
Understanding Consumer Choice

Understanding Consumer Choice

Foxall, G.
Palgrave MacMillan, Paperback, New

NT$ 3,336
Covid-19, Technology and Marketing: Moving Forward and the New Normal

Covid-19, Technology and Marketing: Moving Forward and the New Normal

Ratten, Vanessa ; Thaichon, Park
Palgrave MacMillan, Hardcover, New

NT$ 5,767
Objects of Desire: Consumer Behaviour in Shopping Centre Choices

Objects of Desire: Consumer Behaviour in Shopping Centre Choices

Dennis, C.
Palgrave MacMillan, Paperback, New

NT$ 1,850
Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs

Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs

Darroch, J.
Palgrave MacMillan, Paperback, New

NT$ 1,083
The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want

The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want

Simpson, A.
Palgrave MacMillan, Paperback, New

NT$ 1,083
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

Trappey, Randolph J. ; Woodside, A.
Palgrave MacMillan, Paperback, New

NT$ 3,336
Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour

Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour

Finlay, S.
Palgrave MacMillan, Paperback, New

NT$ 3,336
Luxury Selling: Lessons from the World of Luxury in Selling High Quality Goods and Services to High Value Clients

Luxury Selling: Lessons from the World of Luxury in Selling High Quality Goods and Services to High Value Clients

Srun, Francis
Palgrave MacMillan, Paperback, New

NT$ 1,580
Marketing and American Consumer Culture: A Cultural Studies Analysis

Marketing and American Consumer Culture: A Cultural Studies Analysis

Berger, Arthur Asa
Palgrave MacMillan, Paperback, New

NT$ 1,986
Customers at Work: New Perspectives on Interactive Service Work

Customers at Work: New Perspectives on Interactive Service Work

Dunkel, W. ; Kleemann, F.
Palgrave MacMillan, Hardcover, New

NT$ 3,336
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

Calkins, Tim
Palgrave MacMillan, 2012, Paperback, New

NT$ 1,269
Aesthetic Communication

Aesthetic Communication

Thyssen, O.
Palgrave MacMillan, Paperback, New

NT$ 3,336
Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

Desmond, John
Palgrave MacMillan, Paperback, New

NT$ 1,850
The Trend Management Toolkit: A Practical Guide to the Future

The Trend Management Toolkit: A Practical Guide to the Future

Kjaer, A.
Palgrave MacMillan, Paperback, New

NT$ 1,986
Advances in Luxury Brand Management

Advances in Luxury Brand Management

Kapferer, Jean-Noël ; Kernstock, Joachim ; Brexendorf, Tim Oliver
Palgrave MacMillan, Paperback, New

NT$ 5,767
Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

Giannetto, D.
Palgrave MacMillan, Paperback, New

NT$ 842
Marketing in the Emerging Markets of Islamic Countries

Marketing in the Emerging Markets of Islamic Countries

Marinov, M.
Palgrave MacMillan, Paperback, New

NT$ 1,850
Marketing and American Consumer Culture: A Cultural Studies Analysis

Marketing and American Consumer Culture: A Cultural Studies Analysis

Arthur Asa Berger
Palgrave Macmillan, 2016, 1 edition, Hardcover, New

NT$ 1,986
The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies

The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies

Greco, Albert N.
Palgrave MacMillan, Hardcover, New

NT$ 1,559
International Marketing Research: A Transformative Approach

International Marketing Research: A Transformative Approach

Kumar, V.
Palgrave MacMillan, Paperback, New

NT$ 3,606
Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

K. Ryan; R. Graham
Palgrave Macmillan, 2014, Hardcover, New

NT$ 1,423
Business-Driven Research & Development: Managing Knowledge to Create Wealth (Macmillan Business)

Business-Driven Research & Development: Managing Knowledge to Create Wealth (Macmillan Business)

A. Ganguly
Palgrave Macmillan, 1999, Hardcover, New

NT$ 3,336
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal With Competitive Attacks

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal With Competitive Attacks

Calkins, T.
Palgrave MacMillan, 2012, Hardcover, New

NT$ 2,058
Competition and Efficiency in the Arab World

Competition and Efficiency in the Arab World

khalid (edt) sekkat
Palgrave Macmillan, 2007, Hardcover, New

NT$ 1,850
Applying Qualitative Methods to Marketing Management Research

Applying Qualitative Methods to Marketing Management Research

Buber, R. ; Gadner, J. ; Richards, L.
Palgrave MacMillan, Paperback, New

NT$ 3,336
Competition: Forms, Facts and Fiction

Competition: Forms, Facts and Fiction

Cvitkovic, Emilio
Palgrave MacMillan, Paperback, New

NT$ 3,336
Integrated Brand Marketing and Measuring Returns

Integrated Brand Marketing and Measuring Returns

Kitchen, P.
Palgrave MacMillan, Paperback, New

NT$ 1,850
Advances in Chinese Brand Management

Advances in Chinese Brand Management

Balmer, John M. T. ; Chen, Weifeng
Palgrave MacMillan, Hardcover, New

NT$ 4,687
Chinese Consumers: Exploring the World's Largest Demographic

Chinese Consumers: Exploring the World's Largest Demographic

Sethi, Ashok
Palgrave MacMillan, Paperback, New

NT$ 3,336
Marketing in University-Industry Technological Collaboration: Communication and Research Commercialization

Marketing in University-Industry Technological Collaboration: Communication and Research Commercialization

Grzegorczyk, Malgorzata A.
Palgrave MacMillan, Hardcover, New

NT$ 2,256
Introduction to Metaverse: Technology Landscape, Applications, and Challenges

Introduction to Metaverse: Technology Landscape, Applications, and Challenges

Gupta, Rajan ; Pal, Saibal K.
Palgrave MacMillan, Hardcover, New

NT$ 1,715
Building Brand Authenticity: 7 Habits of Iconic Brands

Building Brand Authenticity: 7 Habits of Iconic Brands

Beverland, M.
Palgrave MacMillan, Paperback, New

NT$ 3,580
Darwinian Fitness in the Global Marketplace: Analysing the Competition

Darwinian Fitness in the Global Marketplace: Analysing the Competition

Rajagopal, P.
Palgrave MacMillan, Paperback, New

NT$ 1,850
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